A New frontier in Marketing: Crowdfunding
The Powerful Machine for Generating Buzz
“Crowdfunding is the practice of funding a project or venture by raising monetary contributions from a large number of people”
IG employs CrowdFund campaigning as a marketing tool to generate buzz for the product. Our CrowdFunding Model: the project initiator (the idea) + supporting team (IG) + crowdfunding platform Crowdfunding Marketing is considered to be our soft landing scheme for introducing new products to the Japanese Market. is utilizes local crowd funding platforms as a springboard to rrovide a potent boost for marketing
CrowdFunding by numbers.
SHOW YOUR PASSION, TO JAPAN AND BEYOND!
IG employs the combination of contemporary marketing techniques with the proven hallmark of traditional media marketing
Traditional Media Marketing:
・Printed and Web media
Contemporary Media Marketing:
・Social Network Marketing
・Traditional/ Printed media
・pre-campaign reach out
IG employs a holistic marketing strategy which consists of four major aspects: product, pricing, promotion
list of web apps and sns
Youtube celebrity endorsement
Two of the top Youtube celebrities in Japan has endorsed our brands and generated huge attention from the market. They have created videos for us in the past years, and help gave our message out in each generation of product launch.
Key opportunity: Go with the company with who understand local market dynamics and has to ability to bring your message out to the market.